Yes, Rob, it does look familiar. Maybe — I don’t know — because it’s a cliche?
Keep in mind, I don’t think Gronkowski is actually mad about this at all. You can tell because he made the hashtag #DoYourJobGate, which is clearly satirical because of how dumb it is. But the point still needs to be made that “Do Your Job” doesn’t belong to the Patriots.
This is where you’d expect me to point out that “Do Your Job” belonged to the Saints years ago. But you’d be wrong, because it doesn’t belong to anyone. It belongs to a football team as much as “Happy Birthday To You” belongs to Patty Hill. At this point, it’s just three overused words that combine to make an overused phrase. It would be like a football team trying to trademark “Next Man Up.” It’s a part of football rhetoric, words that don’t actually mean anything but paint a picture.
The picture “Do Your Job” paints is one where the players focus on the important things, like getting ready for the season, honing camaraderie with your teammates, and maybe not getting worked up about the proper attribution of a sentence so universal it could be a clue on Wheel of Fortune. So instead of tweeting about something that matters to no one, why don’t you…well…do your job?
And work on your hashtag game. Please.